Insights Blog
Four Pillar Friday
June 12th, 2026 // Adam Bruderly
Physical
Most mornings start the same way. Shoes by the door, coffee, and a few minutes on the floor with a foam roller before I head out.
For years I treated rolling as the thing I skipped when I was short on time. A new study has me rethinking that. Researchers in Poland ran a small trial with sixty people, fatigued their calves on purpose, then split them into three groups: foam rolling, a percussion massage gun, and plain rest. They tracked muscle tone and stiffness over four days.
Foam rolling won. It brought tone and stiffness back to normal faster than resting did, and faster than the gun. The kind of roller did not matter. Smooth, textured, cheap, expensive. The tissue did not care.
Here is the honest part. Rolling did not make anyone hurt less. The soreness ran its course either way. So this is not a cure for a hard workout. It is something smaller and more useful. A few minutes of pressure gets stiff tissue moving again and gets you to the start line looser than you were.
You do not need the gun. You do not need a protocol. A foam roller, or a five-dollar lacrosse ball against the wall, two or three minutes on the calves, the quads, whatever is tight. Before the workout or after. Morning or night.
It is the lowest bar I can think of to start the day in your body. Show up, find the tight spot, lean in.
Mental
I turned 46 this year. According to the neuroscientists, that puts me in the window.
New Scientist ran a piece by David Robson on what happens to the brain in middle age. The short version: science spent decades studying the brain at the beginning and the end of life and mostly skipped the middle. “We kind of skipped over middle age,” says one of the researchers, Sebastian Dohm-Hansen at University College Cork. What they are finding now is that the years between 40 and 65 are not a quiet plateau. They are a turning point. The hippocampus, the part that files away memory, starts to thin. Low-grade inflammation creeps up. Small changes that will not announce themselves for another twenty or thirty years.
That sounds grim. It is the opposite. The reason it matters is that middle age is early enough to do something about it. The damage that becomes dementia in your seventies is being set in motion now, which means now is when the ordinary stuff actually counts. Movement that lowers inflammation. Sleep. Keeping your blood pressure down. The same boring inputs, except the payoff is decades out instead of next week.
I find that clarifying rather than depressing. Most of us file brain health under things to worry about later, when there is a problem to react to. The research says the chance is here, in the middle, while everything still feels fine.
Financial
Morgan Housel has a line on wealth. “Being able to do what you want, when you want, with who you want, for as long as you want, pays the highest dividend.”
I have sat through a lot of planning conversations. And in almost all of them, experiences only ever show up on one side of the ledger. As a cost. The trip, the sabbatical, the long weekend with people you love. They get priced as money leaving the account, a line to minimize against the goal.
What never gets counted is the return. The thing Housel is pointing at. The value you get from doing, seeing, and being with the people who matter compounds in a way no spreadsheet has a column for. I call it return on experience. It is real, it is enormous, and it is almost impossible to put a number on, which is exactly why it gets left out.
This is not an argument to spend recklessly. It is an argument to stop treating the experience as the thing you trade away so the number can grow. Sometimes the number is the cost and the experience is the return.
Housel writes about this better than I can. The Psychology of Money and Same as Ever are both worth your time, and his podcast is where a lot of these ideas live. Start anywhere.
Spiritual
You are going to wonder why this is in the spiritual pillar.
Last year I found a band called Dwayne Gretzky. They are a Toronto collective that plays live covers, and they play them with a full room and a full sound. I pull them up when I need a lift, or something that gives me chills. This week it was their cover of “Dreams” by the Cranberries.
I never saw the Cranberries. Dolores O’Riordan died in 2018, and that door is closed for good. So here is a song I love, written by a voice I will never hear in person, sung by a band that is not even hers, in front of a crowd that knows every word. And it still puts the hair up on my arms.
That involuntary thing, the chills, is worth paying attention to. It is telling you something is real, that you are fully here for a few minutes, that this one counts. You cannot schedule it and you cannot manufacture it. You can only notice when it arrives and go find more of it.
This is the spiritual pillar because that is what I think the spiritual is. Not a building, not a doctrine. The thing that gets past your defenses and reminds you that you are alive, right now, with a finite number of these moments left.
I missed my chance to see Dolores. I am not going to miss the next one. Go find the thing that gives you chills this week.
Thanks for giving us some of your time. It is the one currency you do not get back, and you spent a little of it here. We do not take that lightly.
If a pillar hit, forward it to one person who would feel it too. That is the whole engine. One share, one real conversation.
Until next Friday.
Journey + The 9:03
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