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Four Pillar Friday

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Four Pillar Friday

July 10th, 2026 // Adam Bruderly

Physical

Jeanne Calment lived to 122. The longest verified human life on record. When people asked her how, she credited olive oil, a nightly glass of port, and frequent laughter. Her line: if you can’t do anything about it, don’t worry about it.

It reminded me of my grandfather. He is turning 100 in August and I bet if you asked him he would say something similar.

Harvard’s T.H. Chan School of Public Health recently asked its faculty [what actually helps people live longer](https://hsph.harvard.edu/news/the-importance-of-connections-ways-to-live-a-longer-healthier-life/). The answer…connection.

The numbers are worth sitting with. Loneliness is associated with a 26% higher risk of premature death. Social isolation, 29%. Being disconnected is linked to higher rates of heart disease, stroke, and dementia. Those are correlations, not proof of cause, but they put connection in the same conversation as the risk factors we actually track. We measure blood pressure. We measure cholesterol. Yet, other then a brief required question or two in an annual physical we rarely ask if we have someone to call.

One researcher in the piece, Jeremy Nobel, reframed the whole thing. Loneliness is a biological signal, the same way thirst is. It is your body telling you it needs something. Nobody is embarrassed about being thirsty. Somehow we are embarrassed about being lonely.

The piece covers more than connection. Volunteering was linked to better memory, mobility, and strength in older adults. Optimists were more likely to reach 85. But the through line is the same: the body responds to how connected a life is.

We treat relationships as something separate from health. A nice-to-have. The research keeps saying otherwise. The call you have been meaning to make, the walk with a friend, the standing Tuesday dinner. That is physical training too.

Mental

You are on a plane moving 500 miles an hour and you feel nothing. You fall asleep. Then the plane decelerates on the runway and you wake up.

Derek Hagen opens an essay on hedonic adaptation](https://www.meaningfulmoney.life/post/hedonic-adaptation-treadmill-taking-life-for-granted) with that observation, and it is striking. We do not notice constant states. We only notice change.

The raise gets noticed. Then it becomes the salary. The new house gets noticed. Then it becomes the house. The thing you wanted for years arrives, announces itself for a few weeks, and then slips into the background. Psychologists call it hedonic adaptation. Hagen calls it getting up to speed. Either way, the result is the same: we stop feeling what we have, and we start scanning for the next thing.

I am guessing there is a good chance your life has improved over the last ten years. More stability. More capability. More things. And until this paragraph, you probably had not thought about any of it. Not because you are ungrateful. Because you adapted. You got up to speed.

Hagen’s antidote is not complicated. Gratitude. Not the hashtag version. The deliberate act of zooming out and noticing the speed you are actually traveling. You are doing better than you think you are. You just have to remember you are moving.

Financial

There is an essay I reread about once a month. Kevin Kelly’s [1,000 True Fans](https://kk.org/thetechnium/1000-true-fans/), written in 2008. It still seems timeless every single time I read it.

It’s simple. To make a living as a creator, you do not need millions. You need roughly a thousand true fans. People who will buy whatever you make, drive 200 miles to see you, show up again and again. A thousand people supporting you at $100 a year is a living. Not a fortune. A living. And a thousand is a number you can actually picture. You could add one a day and get there in three years.

I like that it is very simple math wrapped in a simple idea. And underneath it is the reason I keep coming back to it beyond my love for all of Kevin Kelly’s work.

You do not have to appeal to everyone.

Not in a business. Kelly’s point is that a creator serving a small, devoted audience directly can build something durable while chasing mass appeal breaks most people. Not in creative work. The essay that tries to please every reader pleases none of them. And not in a life. Trying to be friends with everyone is its own kind of long tail: wide, thin, and unsatisfying.

The instinct to broaden is strong. More reach, more followers, more market, more opportunity. He goes the other way. Go narrower. Serve the people who actually align with what you make, and serve them well. Depth beats breadth. In an audience, in a client base, in a friendship.

A thousand is enough. Sometimes far fewer.

Spiritual

Kevin Kelly published a piece this week](https://kevinkelly.substack.com/p/quiet-my-exoself) that has created a pit in my stomach. Fair warning: it is an odd one and I am sharing it because I cannot stop thinking about what it means.

His claim is that soon, most of us will carry an always-on AI. It will listen, watch, and remember everything we say and do. It will know us better than we know ourselves. Kelly says it will not be our self, but it will be too close to count as an other. He calls it an exoself. Something in between the inside and outside.

He sketches the relationships we might have with it. A twin. A guardian. A counselor. A friend who models the person you want to be. He is not warning against it. He mostly thinks it is coming regardless.

Read it and see where it lands for you. Here is where it landed for me.

The spiritual pillar has always been about something bigger than yourself. The quiet run before the house wakes up. The trail with no end. The moments when there is nothing between you and your own thoughts, and you find out what is actually in there…and perhaps out there. Those spaces are where meaning tends to show up. They are also, historically, the hardest spaces to protect.

Now imagine a voice that never leaves. Patient, helpful,  and this is the main point…always on. Kelly ends the essay with the phrase that gives it its title: quiet, my exoself. Even in his optimistic vision, the last word is a request for silence.

I do not know what the right relationship with these tools is. I use them. I find them remarkable. But I know the me that needs quiet was here first. Whatever we build next, that one still needs the morning to himself.

And In The End

From all of us at The 9:03 Collective: thanks for reading. Keep showing up. Stay curious. And never forget that the clock is running, so make it count.

If you’ve been enjoying Four Pillar Friday, the best way to support is simple: share it with a friend, forward it to someone who might need it, or subscribe if you haven’t already. The more people we reach, the more conversations we can spark about living with intention.

Until next week—keep building your moments.

The Journey Team & The 9:03

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